Leads this week, while the SEO compounds.
SEO takes three to six months. Ads take about three days. They solve different problems, and running them together means you are not waiting in silence while the slow one works.
From $500/mo management · Ad spend billed to you by Google
When ads are worth it — and when they are not.
We sell ad management, so treat this section with appropriate suspicion. It is still the honest version. Ads are a machine that turns money into clicks; whether those clicks turn into jobs depends on things that have nothing to do with the ads.
Worth it
Green light- A job is worth enough that a few hundred in spend pays for itself
- Your site already converts — people call when they land on it
- You can answer the phone, or call back the same day
- You have capacity to take on the work
- Demand is seasonal and the season is now
Not yet
Fix this first- Your site is slow or unclear — ads just buy more people to lose
- Calls go to voicemail. Paid clicks do not leave messages
- Your margin per job cannot absorb the cost per lead in your category
- You are already fully booked — spend the money on SEO instead
- The budget is so small it cannot gather enough data to optimise
We will tell you which column you are in
On the free call, before you have paid anything. If you land in the right-hand column we will say so and point you at fixing the site or the slower, cheaper route first. Selling you ads that burn your money buys us one month and costs us a client.
Built, run and pruned every month.
- Account setup in your name. You own it. If we part ways, the account, the history and the data stay with you.
- Keyword and intent research. Targeting people ready to hire, not people researching how to do it themselves.
- Negative keywords, aggressively. The single biggest source of wasted spend is showing up for searches you never wanted.
- Geographic targeting. Set to where you actually work, so you are not paying for clicks two hours away.
- Ad copy written to qualify. Stating your price range or minimum job filters out the clicks that were never going to buy.
- Conversion tracking that works. Calls and form fills tracked properly, so we optimise toward jobs rather than clicks.
- Monthly pruning. Cut what is not converting, push budget at what is. Unmanaged accounts quietly waste money for years.
- Plain reporting. Spend, leads, cost per lead. Not impressions and click-through rate.
Two separate numbers, kept separate.
Some agencies quote one figure and take a cut of your ad budget without saying so. Ours are split, visible, and you control one of them entirely.
Our management fee
From $500 / monthBuilding the campaigns, writing the ads, setting up tracking, and pruning every month. Billed by us alongside your plan. It does not change with your spend, so we have no incentive to talk you into a bigger budget.
Your ad spend
You decidePaid straight to Google from your own account, on your own card. You see every dollar in real time and can pause it yourself at any hour without asking us. We never touch it.
Published prices. No proposal required.
$200 a month covers the website, hosting, security and unlimited 48-hour edits. $500 a month adds local SEO, Google Business Profile management and review generation. No contracts either way.
Book your free strategy call
Pick a time below. We will look at your Google Business Profile and your current site together, live, and tell you exactly what is holding the calls back.
- We audit your Google Business Profile live on the call
- You get a straight answer on what it costs
- No contracts, no pressure, no sales script
Grab a time that works for you.
Open the calendarOpen the calendarBefore you ask.
How much should I spend on ads?
It depends entirely on what a click costs in your category and what a job is worth to you. A category where clicks run a few dollars needs a very different budget from one where they run twenty. We work the number out with you on the call rather than quoting one blind — and if the honest answer is that your margin cannot support it, we will say that.
How fast do ads work?
Clicks start within days of the campaign going live. Getting the cost per lead down takes longer — usually a month or two of data before the pruning really bites. So: fast for traffic, a few months for efficiency.
Should I do ads or SEO?
If you can afford one and need work now, ads. If you can afford one and can wait, SEO — it compounds and stops costing per click. If you can afford both, run ads while the SEO matures, then reduce ad spend as organic takes over. That last one is the plan we recommend most often.
Do you take a percentage of my ad spend?
No. A flat management fee, so our income does not rise when your budget does. Percentage-of-spend pricing rewards an agency for encouraging you to spend more, whether or not that is the right call for your business.
What happens to the account if I leave?
It is yours and stays yours — set up in your name from day one, with all the history and conversion data intact. You can hand it to another agency or run it yourself. We do not build campaigns inside an account you cannot take with you.
Can you guarantee a cost per lead?
No. Auction prices move with competition and season, and anyone guaranteeing a number is guessing. What we can do is measure it honestly, work it downward, and tell you plainly if your category’s economics do not work.
Let’s get your phone ringing.
Fifteen minutes, no obligation, and you will leave knowing exactly what to fix first.